Bikash
Knowing the client
Bikash, a non-government society took birth in the year 1996, May in Bankura, one of the most backward districts in West Bengal. Bikash started its journey with the honest efforts of a group of social workers under the leadership of Uttam Mukherjee, an Anthropologist. They have begun its journey in 1996 addressing the issue of childhood disability which was a key need identified by the people of the area and has since marched on spanning various activities in rural areas of Bankura district. Holistic development of women and children being their ultimate aim, they have thus fostered the convergence mode of approach besides formulation of other strategies and means to achieve it.
Our task
We bear the responsibility for the entire spectrum of website branding and development, involving a thorough comprehension of user essentials. Our aim is to delve deep into the core values and mission of the organization, and reflecting the comprehended understanding of the unique challenges and aspirations of the development sector among the user. We have been crafting a compelling brand identity which involved creating visuals and focusing on developing a narrative that could effectively communicate the organization’s story.
The solution
- Establish a uniform visual identity for the website that aligns with the brand.
- Creating necessary brand identity elements.
- Brainstorming and preparing an incredible content strategy.
- Planning the overall content structure and layout for enhancing readability and engagement of the website.
- Enhancing the functionality and adaptiveness of the website.
- Conducting comprehensive testing for bug identification or fixing, or any other usability issues.