Grameen Foundation India
Knowing the client
Grameen Foundation, founded in 1997, is a non-profit organization influenced by the work of Nobel Laureate Professor Mohammad Yunus, founder of Grameen Bank and a global leader in the fight against poverty. It played a major role in the financial inclusion movement, taking the lead on a global scale. Their priorities focusing on most vulnerable groups, especially women, and work diligently to improve their worldwide access to financial services, sustainable means of earning a living, and healthcare and nutrition. It connects underserved individuals to crucial resources like information, markets, funding, and skill-building chances through the use of digital technology. They enable people to accumulate wealth, handle crises, reduce risks, and strengthen their resilience through formation of strong partnerships with banks, financial institutions, farmer associations, and agricultural businesses.
Our task
Our task involves conceptualizing, designing, and creating communication materials that emphasize the significance of regular immunization, specifically focusing on the rotavirus vaccine. This includes the development of animated films targeted at sensitizing parents and household caregivers, as well as male family members. Additionally, social media posters will be created with the same target audience in mind, along with service providers such as ANM, ASHA, AWWS, and influential community leaders like Sarpanch, VHSNC members, and faith leaders, who possess social influence. The scripts for the animation films and the content for the posters will be crafted with active input from Grameen Foundation India authorities and must receive their approval before being used in the final deliverables.
The solution
- We provided them with numerous efficient solutions including development of 10 two-dimensional animated short films. This involved several tasks like,
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Development of Story Boards for 1 – 1.5 minutes duration for each film.
and Characters (Total number of movies is 10) - Development of the Voiceover Script (Language: Hindi)
- Development of Animatics
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Development of the Animation including Character movements,
Backgrounds and Actions - Recording and Incorporation of Voiceover (Single VO artist)
- Editing by incorporating all animated sequences
- Incorporation of Background Score
- Final Editing and Rendering of the movie in required format
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Submission of the open files of the editing and animations to GFI
We have also given our excelled efforts on Design and Development of the Posters, including tasks like, - Development of evidence-based messages (with the help of GFI authority)
- Design the creative in local context, including audience specific scenario
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Design and language should be incongruence with the UIP messages. For this,
active inputs from GFI authority should be taken. - Formatting and saving the images in required formats
- Submission of the open files of designs to GFI