BASE 33 has been assigned to conceptualise and design/develope the communication material for the need of Immunization in rural household segments for Grameen Foundation India. The role included creation of comprehensively designed posters with the primary objective of disseminating information and fostering vaccination among the denizens of India’s rural land. Also 10 numbers of two-dimensional animated short films has been developed by creating engaging, culturally sensitive, and easy-to-understand visual content aimed at rural and underserved communities. The objective is to raise awareness about the importance, safety, and benefits of vaccinations, dispel myths, and encourage timely immunization. The animations are crafted in local languages, using relatable characters and real-life scenarios to enhance emotional connection and understanding. These short films are optimized for mobile viewing and social media dissemination, ensuring wide reach and impact. The approach combines storytelling with factual information to promote positive health behaviors and support Grameen Foundation India’s mission of community well-being.