NABARD West Bengal regional office trusted BASE 33 on designing a report-brochure on the Betelvine production and cultivation value chain. The task is to create a visually appealing and informative document that highlights key aspects of the production, processing, and marketing of Betel leaves in West Bengal. The brochure included clear infographics, maps, and flowcharts to depict the value chain stages, from cultivation practices to market linkages. It emphasized NABARD’s initiatives, support mechanisms, and the socio-economic impact on farmers, especially in deep rural areas in East Medinipur district. Using a colour palette associated with betel cultivation and culturally relevant visuals and images from the fields enhanced the relatability and engagement with stakeholders.